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‘Promote Your Metropolis to Promote Properties’ Says Motion Property Group’s Matt Kirkegaard on Being a Metropolis Advocate

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As an agent and a neighborhood, you already know your city or metropolis just like the again of your hand. Meaning you already know the very best diner for weekend breakfasts, the very best seaside, and the place to listen to talks and lectures. Matt Kirkegaard, the founding father of Motion Property Group, thinks it’s best to share that info with purchasers.

As an alternative of simply being a top-notch actual property skilled, take into account your self a neighborhood advocate and, whereas promoting houses, promote your city as properly.

I at all times recommend telling purchasers what I like greatest concerning the space, whether or not that’s a terrific ice cream stand, a hidden gem of a comics store, or a gap within the wall to listen to stay bands. Subsequent, discover out their pursuits and inform all of them the locations on the town they’ll get pleasure from,” mentioned Kirkegaard.

You’re doubtless in a singular place to do public relations to your city, promoting folks on shopping for into the neighborhood whereas they buy a house.

Enhance your neighborhood

Kirkegaard, whose Motion Property Group is among the best-known luxurious property corporations in Nashville, stakes his repute on his native information and dedication to creating his metropolis the very best it may be.

By enhancing your city or metropolis, you’re making it a extra engaging place for folks to maneuver to and making important connections alongside the best way. Whether or not you volunteer, take a public workplace, or coach a little bit league crew, you’ll meet like-minded individuals who can grow to be purchasers or refer you when their mates are contemplating transferring to city.

For Kirkegaard’s half, he contributes in two methods. First, he donates 10% of all closing earnings to Motion’s charitable non-profit, The LiftUp Initiative, which gives rental and mortgage monetary help to these struggling resulting from circumstances past their management.

He additionally presents a neighborhood TV present, “Promoting Nashville,” which highlights the very best and brightest sizzling spots and native sights in Nashville. Not solely does he get pleasure from making content material and continuously studying extra about his metropolis, however he additionally will get to “promote” his metropolis to these contemplating transferring to Nashville.

He considers himself uniquely suited to internet hosting the present. “I’ve been residing in Nashville for greater than 15 years. Nobody is aware of or loves this metropolis as I do — it’s my favourite place on the planet,” he mentioned.

Stay life native

As an alternative of getting your espresso at Starbucks or burgers from 5 Guys, make it a degree to spend your cash at native cafes and eating places. Not solely does this make sure that your city continues to have thriving native companies, nevertheless it additionally permits you to get to know the companies higher and have extra insider information to share along with your purchasers.

Stay like your purchasers would. Drive round, strive new issues, pop your head into that ceramics store or portray studio and say hey. I even like to select up a present certificates for my purchasers if I do know it’s a spot they’d love,” mentioned Kirkegaard.

Put the work in

As Kirkegaard likes to say, you will need to present up and assist. You possibly can’t simply promote in your neighborhood; you have to contribute to assist advocate to your metropolis. Select a approach to assist that you just get pleasure from. You possibly can volunteer at your metropolis’s soup kitchen, assist out at a neighborhood college, construct a house with Habitat for Humanity, and even run for public workplace. Zoning board positions are fascinating to brokers and permit them to develop on the information they have already got.

Being a metropolis advocate is about greater than donating cash and going to networking occasions. It’s a must to get your arms soiled to make the place you’re keen on even higher. And, you already know what, it truly does assist promote homes,” he mentioned. “It might sound not possible, however you’ll be able to take what you are promoting additional whereas additionally serving to your neighborhood. I do know as a result of I’ve executed it.”

Discover the place the place you are able to do the very best, use your distinctive expertise and present up there repeatedly to assist.

Brokers throughout the nation would do properly to comply with Kirkegaard’s lead. It’ll enhance cities and cities throughout America and make patrons extra enthusiastic about transferring.

About Matt Kirkegaard and Motion Property Group

Motion Property Group (Keller Williams), created by musician and actual property agent Matt Kirkegaard, makes a speciality of luxurious and inexpensive housing all through most of Tennessee, together with East and West Nashville, the place the corporate is headquartered. Kirkegaard is accompanied by Ruben Juarez and Aaron Ammon at Motion Property Group. Kirkegaard and Co. attempt to make the house shopping for and promoting processes as environment friendly and easy as attainable. For extra info and to see Motion Property Group’s spectacular actual property stock, please go to

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